PVR INOX Rejigs Media Biz, Appoints Shalu As Head

New Delhi: Cinema exhibitor PVR INOX Ltd on Monday announced a restructuring of its Rs600 crore media business, naming Chief Sales Officer Shalu Sabharwal as the leader of initiatives to focus on deepening market connections and driving growth across the country. Sabharwal will take the lead in making strategic changes to bolster media business by leveraging a team of industry experts who will take charge of business development across India, PVR INOX said in a statement.

“Her extensive experience and strategic vision make her the ideal leader to guide this transformation. By bringing in industry experts and focusing on key areas like data-driven decision-making and sponsorship opportunities, we are positioning PVR INOX as a dominant force in the media business,” PVR INOX CEO- Revenue & Operations, Gautam Dutta said.

Under the newly revamped structure, regional heads Gaurav Shukla, Sharda Ganti, Rajesh Makhija and Shalini Marianathan will spearhead efforts in their respective markets, the company said.